LEVI’S
YOU ARE WHAT YOU ADD

The challenge was to promote Levi’s Tailor Shop by bringing customers into the store and adding their own personal flare to their favorite pieces of denim. Our insight is that music is part of Levi’s DNA. By showing musical legends Freddie Mercury, Selena Quintanilla-Pérez and Jimi Hendrix’s jackets we are expressing how their pieces would have looked. Levi’s is a progressive brand by choosing these legends we are representing diversity, feminism, LGBQT and peace.

Awards & Merits: Bronze One Club Creative Bootcamp, Silver SF ADDY’s, 2019 Academy of Art Spring Show Shortlist


OOH - BILLBOARD

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SOCIAL VIDEO

INSTAGRAM STORIES

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INSTAGRAM POSTS

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INTERACTIVE BILLBOARD

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IN STORE

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WEBSITE


Copywriter: Avery Hutchings, Aron Ramstedt, Art Directors: Sam Salehian, Max Gawell