OLD IS COOL
The Dorian is a victorian styled restaurant in San Francisco, home to the Hemingway’s and Colete’s of our time. The challenge was to bring in a younger crowd. Our insight is that young people today relate to memes. We created a meme campaign by showing that history repeats itself and with that being said, old is cool.
Copywriter: Avery Hutchings Art Director: Kassi Coronado