Big 12 Takeover
As the proud title sponsor of the Big 12 for the third year in a row, Phillips 66® brought its A-game to Downtown KC. We showed up everywhere fandom lived, fueling fans through immersive activations, social content, influencer partnerships, and high-impact placements like LED rings. From tip-off to final buzzer, Phillips 66® helped drive the energy behind the tournament.
Then we went BIG on social
Giving future basketball players their start
In partnership with KC Parks & Rec, we helped give young athletes a place to dream BIG. Each year, we refurbished a local court to inspire the next generation and fuel their love of the game.